Starbucks recruits Twitter followers for new campaign | Jorbb.com

Starbucks is hoping to harness the power of social media with a new ad campaign aimed at creating an online conversation between younger coffee drinkers.

Rolling out in newspapers, magazines and billboards in the US this week, the BBDO North America led campaign is understood to be Starbucks largest to date.

Outdoor activity encourages Starbucks' Twitter followers and Facebook fans to take pictures of the company's new billboards and be first to post them online. However, it was not revealed whether a reward would be offered.

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