How Do You Write Classified Ads That Work?

Andrew Carlson has an good guide on how to write that Classified Ad.

1. It must invoke in your readers that they indeed need the thing you are trying to sell. Design it in such a way that it arouse their interest and act accordingly.

2. Keep it short and sweet. A long ad is tiring for the eyes and do not exceed the word limit for you would risk your ad being cut off.

3. Your ad should have plenty of empty spaces, clear fonts and pictures to avoid appearing cluttered.

4. It must have a powerful heading to attract attention. It must be visually appealing and professional looking to your viewers.

5. Tell your readers what is exactly in your ad and avoid words like cash, save or money that is used all the time.

6. When possible, quote from a well known source such as newspaper, persons etc

7. Use words to pull in people such as Amazing, Fantastic, Now etc

8. Look at what your competitors are offering. If their ads is boring and non colourful, you can make your ads colourful and full of fun words. If their ads are too informative and wordy, you can try to make yours short and to the point.

9. Offer some freebies or trials to your customers.

10. Look at successful ads by others. Reflect on what is it that makes them interesting and apply it to your ads. Of course, remember that people have different tastes and try not to enforce your will too strongly.

11. Do not use all caps words. This appears that you are shouting and is very annoying and distracting to viewers who have to sieve through all the capital letters to understand your message.

12. Before you launch your ad, do some surveys with friends or relatives and ask for feedback. This avoids you getting to a situation where you have to pay for something that is ineffective.

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