How to keep your company from looking stupid on Twitter

Twitter idiocy. Or Twitteriocy (I'm coining a term- run with it). It's what we are beginning to see on Twitter, and it is an easy thing to combat.

Now, while Twitter right now is the hot thing for corporations, and we have begun seeing more and more and more companies getting accounts, well, it is becoming obvious that there is a right way and a wrong way to do it.

1. DO appear on Twitter as a real person. Be like comcastcares.
   
   
2. DON'T let your PR firm do the tweeting. A customer-facing employee like comcastcares is best.
   
   
3. Who to follow:
   DO follow people who follow your company's account.
   DO follow people who tweet about the company more than once.
   DO follow people who talk about the company's space.
   
   
4. DO reply to people who direct-message you. Be engaged and responsive. Be personable. There's nothing worse than sending someone a direct message on Twitter ... and hearing nothing back.

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