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Tuesday, September 2, 2008

STB to boost service quality for F1


The Singapore Tourism Board (STB) has launched a series of training programmes to prepare service personnel for the Formula One race period.

Organised by the STB with the support of the Workforce Development Agency (WDA), up to 2,000 key service personnel from industries such as retail and F&B will each undergo four-hour training.

'We hope to provide key service personnel with a refresher on core service quality skills and essential information on the various festivities so that they can help enhance the experience of all visitors,' said Neeta Lachmandas, director of Service Quality at STB. The sessions are aimed at service supervisors from Singapore attractions as well as the nightspot, retail and F&B industries.

Some 80,000 guidebooks will also be distributed to taxi drivers and service personnel providing information on festivities and events, in addition to service quality tips. STB will also deploy 100 student volunteers as race ambassadors at high-frequency areas like Clarke Quay and the airport.

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