Is this a product or experience?

Tim Brown from IDEO poses an interesting question about this Bodum mug. I actually have the Bodum Beer mug so my experiences are "opposite" of his. He felt that with a normal cup, the experience of his morning latte degrades with each sip, as it gets colder and colder. When I drink from the can, the beer gets warmer and warmer. But in the Bodum mug, the last sip is still as frosty as the first. Hmmmm.

Back to the topic, in my other post about Apple Apps Store and Experience Design, I wrote about up selling of a product and the potential monetary value of experiences which then come with owning the product.

Tim's ending paragraph resonates with how we are and will continue to mould the Jorbb Experience.

"In my opinion, the only products that deserve to succeed are ones that are key components of a valuable experience. If they are not designed to achieve that they will be irrelevant. If they are not marketed as an experience then consumers will miss their value and categorize them with every other product that has the same physical characteristics. Manufacturers must see themselves as experience curators not product makers. This is something I am reminded of every time I take a sip of coffee."

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