PR meets Bloggers in the Asia Pacific

Text 100, a global public relations consultancy, has just completed an extensive survey of bloggers in the Asian Pacific region and ended up with some unexpected findings. 153 bloggers who target technology, business and news audiences were polled on a variety of topics including how they view PR firms, how they communicate, how much time is spent blogging and more.

A surprising find is that bloggers welcome contact from PR firms or the clients they represent, as long as the contact is content appropriate. Bloggers prefer, not surprisingly, online communication, generally email. Bloggers offered additional input including that PR firms should:

• send an introductory email before trying to engage in business with the blogger


• know the content of the blog they are referring to


• attend blogging events and understand the community


• be sensitive to the fact that not everyone blogs professionally and know when to contact the writer


• avoid mass-mailing

PR firms and bloggers agree that it is imperative that corporations utilize blogs as part of their media outreach, and thus, become more familiar with the genre and the individuals writing for said Web logs.

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