35+ examples of Corporate Social Media Initiatives

Mashable posted a great article summarising 35+ examples of a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.

The list includes Blendtec (Will It Blend fame), Dell, Coke, Nike, MacDonalds etc.

There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.

More after the jump.

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