Singtel, M1, Starhub try to lure subscribers

After the news that subscribers could switch carriers but retain their existing phone numbers, Singapore telcos are attempting to lure subscribers by offering new packages and, for SingTel, the iPhone. StarHub, MobileOne and SingTel are all presenting new plans including all-for-one services, roaming flat rates, unlimited same service calls and music jukeboxes.

Customers who choose their carriers based on price will find that there isn't much difference. Customers are more likely to switch based on their customer service experience or the coverage than special promotions and packages. Of all the packages, analysts say all-in-one packaging of various media including pay-TV, fixed line, mobile and Internet could prove the most popular of the new packages.

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