TV Ad here - iPhone 3G with GPS just US$199 for 8GB - July 11 worldwide release

8GB iPhone started at $599, went to $399, and now is going to sell at $199. (Steve makes a BOOM sound not with his mouth, but with the video). The 8GB model is going to be $199, 16GB will be $299. There’s also going to be a white model.

In my own opinion, this is a great move. Sell the iPhones cheap so that more people (56% said cost was a factor in not buying) can buy (sold 6 million sets so far in 7 countries officially- to reach 70 countries this year), and rake in profits from iTunes and Apps Store.

On the productivity front - MobileMe at Me.com will be "Exchange" for the rest of us. Everything stays in sync between iPhone, Mac, and PC. Data gets synced automatically both ways. A web 2.0 site will synchronise Mail, iCal, and Address Book on Mac and with Outlook on Windows. Email received on your iPhone will also appear in your Mac / Desktop. A photo taken on iPhone will be synced to your Me.com account immediately. A meeting added to your desktop, will be updated to your iPhone. All for US$99 a year with 20GB of space.

With iPhone SDK released, Apps store will allow developers to put their apps for sale. They set their own price and take 70%, with 30% going to Apple. No other extra charges.

TVC Screenshots:


More details / pics after the jump - Macrumours
Images - Macrumours and Gizmodo

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